A clearer route from local search to a direct taxi booking
A fast, service-led website that helps Norwich and Norfolk passengers understand Arrivy’s fleet, routes and standards before moving into a direct quote or booking journey.
The challenge
Passengers comparing a taxi or airport transfer need to understand coverage, vehicle quality, service standards and the next step quickly. Arrivy needed a public website that could explain a broad transport offer without making the direct booking route difficult to find.
The work
We designed the website around the journeys passengers actively search for, including Norwich taxis, airport transfers and long-distance travel. Clear service pages, fleet photography, local proof and direct quote actions help visitors move from research into booking with less uncertainty.
The outcome
Arrivy has a credible public front door for search, service discovery and direct bookings. The website explains what passengers can expect, shows the fleet and provides a focused route into the wider Arrivy booking platform.
- Direct
- Booking routeService and location content lead passengers toward a quote or booking without a long enquiry chain.
- Local
- Search structureNorwich, Norfolk, airport and long-distance journeys each have clear, relevant entry points.
- Visual
- Fleet confidenceVehicle and interior photography helps passengers understand the travel experience before booking.
