Google Ads campaigns that bring calls, not just clicks
Google Ads setup and management for Norwich businesses, with clean tracking, focused keywords and plain-English reporting. built around intent
A paid search system that turns high-intent searches into measurable enquiries.
Google Ads is the fastest way to get in front of Norwich customers already looking for what you do. Set up badly, it burns money. Set up well, it pays for itself.
Month 1
used to learn, cut waste and tighten conversion data
Built for businesses like yours.
- Trades needing same-day and emergency leads
- Clinics filling appointment slots
- Professional services firms
- Seasonal businesses needing peak-period coverage
Plans for this service.
Book a free consultationGoogle Ads setup or rebuild
A clean account, campaign and tracking setup before paid traffic starts spending real money.
Google Ads management
Monthly paid search management with ad spend paid directly to Google in your own account.
Search growth bundle
SEO and Google Ads managed together so landing pages, search terms and tracking improve as one system.
Ad spend is separate and paid directly to Google.
What's included
Campaign setup, keyword control, conversion tracking and reporting handled as one operating loop.
Account and campaign setup from scratch
A clean campaign structure built around intent, location, services and budget control.
Keyword research targeting Norwich customers
The searches worth paying for, separated from research traffic and low-intent noise.
Ad copy with multiple variants per ad group
Ad variants written to test angles, qualify clicks and push the strongest offers.
Negative keyword list built and maintained
A maintained exclusion list that stops waste before it eats the budget.
Conversion and call tracking setup
Lead, call and form tracking so decisions are based on outcomes, not clicks.
Landing page review and conversion advice
Page-level conversion advice so paid traffic lands somewhere that can actually convert.
Monthly spend reports in plain English
Clear monthly notes on spend, leads, cost per lead and what changed.
A lean campaign process that learns quickly and cuts waste early.
The first month is about clean tracking, useful search terms and faster budget discipline.
Setup
We build campaigns, keywords, ads, tracking and negative keyword foundations from scratch.
First month
We manage closely, cut what is not converting and focus budget on the useful search terms.
Ongoing
After the first month, you continue at a transparent monthly fee with no long contract.
Reporting
You get plain-English reporting on spend, leads, cost per lead and what changed.
Common questions
Straight answers before you book a call.
What minimum ad spend do you recommend?+
A modest monthly budget is workable for focused local campaigns. Below that, the data is usually too thin to optimise meaningfully.
Will ad budget go to Mousehold Studio?+
No. Ad spend goes directly to Google in your own account. We manage the account rather than taking a cut of spend.
How quickly do Google Ads produce results?+
Campaigns can generate leads from day one, but the first two to four weeks are a learning phase.
What if the landing page is not converting?+
We review the landing page as part of setup. A good campaign sending traffic to a weak page wastes budget.
Let's discuss your project.
Every business is different, so we scope each project individually. Get in touch to discuss your goals and we'll map out a clear path forward.
Ready to turn searches into calls?
Book a short strategy call and we will map the paid search opportunity around your highest-intent services.
If you are not happy with the build, we will keep working until you are, or refund the launch payment.