Google Ads campaigns that bring calls, not just clicks

Google Ads setup and management for Norwich businesses, with clean tracking, focused keywords and plain-English reporting. built around intent.

Paid search campaign planning shown across a tablet and phone with flame-orange details

A paid search system that turns high-intent searches into measurable enquiries.

Campaign setup, keyword control, conversion tracking and reporting handled as one operating loop.

01Account and campaign setup from scratch

02Keyword research targeting Norwich customers

03Ad copy with multiple variants per ad group

04Negative keyword list built and maintained

05Conversion and call tracking setup

06Landing page review and conversion advice

07Monthly spend reports in plain English

Built for businesses like yours.

Google Ads is the fastest way to get in front of Norwich customers already looking for what you do. Set up badly, it burns money. Set up well, it pays for itself.

  • Trades needing same-day and emergency leads
  • Clinics filling appointment slots
  • Professional services firms
  • Seasonal businesses needing peak-period coverage

A lean campaign process that learns quickly and cuts waste early.

The first month is about clean tracking, useful search terms and faster budget discipline.

  1. 01

    Setup

    We build campaigns, keywords, ads, tracking and negative keyword foundations from scratch.

  2. 02

    First month

    We manage closely, cut what is not converting and focus budget on the useful search terms.

  3. 03

    Ongoing

    After the first month, you continue at a transparent monthly fee with no long contract.

  4. 04

    Reporting

    You get plain-English reporting on spend, leads, cost per lead and what changed.

Common questions

What minimum ad spend do you recommend?
A modest monthly budget is workable for focused local campaigns. Below that, the data is usually too thin to optimise meaningfully.
Will ad budget go to Mousehold Studio?
No. Ad spend goes directly to Google in your own account. We manage the account rather than taking a cut of spend.
How quickly do Google Ads produce results?
Campaigns can generate leads from day one, but the first two to four weeks are a learning phase.
What if the landing page is not converting?
We review the landing page as part of setup. A good campaign sending traffic to a weak page wastes budget.

Other services

The website, search and campaign stay connected when the work calls for it.

What clients say after the work ships.

5.0 out of 5 from verified Google reviews.

JCC Customs and Commercials

June 2026 · 5 / 5

Harry did a fantastic job creating our website for JCC. As a business specialising in campervan and motorhome services, we needed a website that looked professional, was easy for customers to navigate, and reflected the quality of our work, and Harry delivered exactly that. He was great to work with throughout the whole process, taking the time to understand our business and making any changes we requested quickly and efficiently. The finished website looks modern, works brilliantly, and showcases our services perfectly. We couldn't be happier with the end result and would highly recommend Harry to anyone looking for a professional, reliable, and talented web designer. Thanks again for all your hard work!

Prestige Bathrooms

June 2026 · 5 / 5

Had this company build my website from scratch and optimised for Google search and Google ads. Nothing was too much of a problem and the after care is great. Always answer and always respond. I also found them very competitive and they worked fast as I was in a bit of a hurry to produce results. Bit of tweaking and a bit of learning and the calls started coming in!