Google Ads campaigns that bring calls, not just clicks

Google Ads setup and management from our Norwich studio for businesses across East Anglia and the UK. built around intent.

Paid search campaign planning shown across a tablet and phone with flame-orange details

A paid search system that turns high-intent searches into measurable enquiries.

Campaign setup and ongoing management are separate service fees from ad spend, which you pay directly to Google. Contact us for an initial account review and tailored scope.

01Account and campaign setup from scratch

02Keyword research targeting customers in the areas you serve

03Ad copy with multiple variants per ad group

04Negative keyword list built and maintained

05Conversion and call tracking setup

06Landing page review and conversion advice

07Monthly spend reports in plain English

Built for businesses like yours.

Google Ads is one of the fastest ways to reach customers already looking for what you do in the places you serve. Set up badly, it burns money. Set up well, it can become a reliable source of enquiries.

Useful next read: how Google Ads and SEO can work together.

  • Trades needing same-day and emergency leads
  • Clinics filling appointment slots
  • Professional services firms
  • Seasonal businesses needing peak-period coverage

A lean campaign process that learns quickly and cuts waste early.

The first month is about clean tracking, useful search terms and faster budget discipline.

  1. 01

    Setup

    We build campaigns, keywords, ads, tracking and negative keyword foundations from scratch.

  2. 02

    First month

    We manage closely, cut what is not converting and focus budget on the useful search terms.

  3. 03

    Ongoing

    After the first month, you continue at a transparent monthly fee with no long contract.

  4. 04

    Reporting

    You get plain-English reporting on spend, leads, cost per lead and what changed.

Common questions

What minimum ad spend do you recommend?
A modest monthly budget is workable for focused local campaigns. Below that, the data is usually too thin to optimise meaningfully.
Will ad budget go to Mousehold Studio?
No. Ad spend goes directly to Google in your own account. We manage the account rather than taking a cut of spend.
How quickly do Google Ads produce results?
Campaigns can generate leads from day one, but the first two to four weeks are a learning phase.
What if the landing page is not converting?
We review the landing page as part of setup. A good campaign sending traffic to a weak page wastes budget.

Other services

The website, search and campaign stay connected when the work calls for it.

What clients say after the work ships.

5.0 rating on our Google Business Profile.

Prestige Bathrooms

June 2026 · 5 / 5

“Had this company build my website from scratch and optimised for Google search and Google ads. Nothing was too much of a problem and the after care is great. Always answer and always respond. I also found them very competitive and they worked fast as I was in a bit of a hurry to produce results. Bit of tweaking and a bit of learning and the calls started coming in!”