Services / Google Ads
Google Ads campaigns that bring calls, not just clicks
Google Ads setup and management for Norwich businesses, with clean tracking, focused keywords and plain-English reporting. built around intent
Mousehold Studio
Paid search that tracks calls, trims waste and protects the budget.
Campaign & approach
A paid search system that turns high-intent searches into measurable enquiries.
Google Ads is the fastest way to get in front of Norwich customers already looking for what you do. Set up badly, it burns money. Set up well, it pays for itself.
Month 1
used to learn, cut waste and tighten conversion data
Contact us for pricing
monthly management, plus ad spend paid directly to Google.
Trades needing same-day and emergency leads
Clinics filling appointment slots
Professional services firms
Seasonal businesses needing peak-period coverage
What's included
Campaign setup, keyword control, conversion tracking and reporting handled as one operating loop.
Account and campaign setup from scratch
A clean campaign structure built around intent, location, services and budget control.
Keyword research targeting Norwich customers
The searches worth paying for, separated from research traffic and low-intent noise.
Ad copy with multiple variants per ad group
Ad variants written to test angles, qualify clicks and push the strongest offers.
Negative keyword list built and maintained
The searches worth paying for, separated from research traffic and low-intent noise.
Conversion and call tracking setup
Lead, call and form tracking so decisions are based on outcomes, not clicks.
Landing page review and conversion advice
Lead, call and form tracking so decisions are based on outcomes, not clicks.
Monthly spend reports in plain English
Clear monthly notes on spend, leads, cost per lead and what changed.
Not sure where your ad spend is leaking? Let's talk.
Process
A lean campaign process that learns quickly and cuts waste early.
The first month is about clean tracking, useful search terms and faster budget discipline.
Setup
We build campaigns, keywords, ads, tracking and negative keyword foundations from scratch.
First month
We manage closely, cut what is not converting and focus budget on the useful search terms.
Ongoing
After the first month, you continue at a transparent monthly fee with no long contract.
Reporting
You get plain-English reporting on spend, leads, cost per lead and what changed.
Common questions
Straight answers before you book a call.
What minimum ad spend do you recommend?+
A modest monthly budget is workable for focused local campaigns. Below that, the data is usually too thin to optimise meaningfully.
Will ad budget go to Mousehold Studio?+
No. Ad spend goes directly to Google in your own account. We manage the account rather than taking a cut of spend.
How quickly do Google Ads produce results?+
Campaigns can generate leads from day one, but the first two to four weeks are a learning phase.
What if the landing page is not converting?+
We review the landing page as part of setup. A good campaign sending traffic to a weak page wastes budget.
Ready to start?
Let's discuss your project.
Every business is different, so we scope each project individually. Get in touch to discuss your goals and we'll map out a clear path forward.
Get a QuoteReady to turn searches into calls?
Book a short strategy call and we will map the paid search opportunity around your highest-intent services.