24/7 customer service
A trained assistant gives customers useful answers the moment they ask, even at 11pm on a Sunday, without your team being glued to a chat window.
Custom AI chatbot for Norwich and UK small businesses
A trained AI chatbot for your business that handles enquiries, qualifies leads and books appointments on your website, WhatsApp and email, sounding like a member of your team, not like a generic AI.
- Built for UK small business
- A tailored assistant for the way UK teams actually sell, serve and book.
- Trained on your business
- Answers come from your real services, pricing and FAQs, not the open internet.
- Norwich-based studio
- A small senior team in Norwich working with businesses across Norfolk and the UK.
- GDPR-aware by default
- Your content and chat logs are not used to train other people’s models.
An AI assistant trained on your business, not the internet.
We build assistants trained on your real content, place them on the channels your customers already use, and give them clear rules for human handover. The result is a practical business tool, not a demo that falls over on real questions.
Lead qualification
It asks the right qualifying questions, scores every lead and only passes serious prospects to your sales inbox, ready for a human follow-up.
Appointment booking
It connects to your real calendar, offers live slots and books confirmed appointments directly into the system your team already uses.
Knowledge-base answers
Training covers your services, pricing, FAQs, policies and tone of voice, so answers feel written by your team rather than a generic bot.
Internal assistant for teams
A private tool inside your staff portal can answer policy questions, draft replies and pull the right document on demand.
Clean handover to humans
Knows when to stop and pass the conversation to a person, with the full chat history and a short summary attached for a painless handover.
Three practical assistants we build for UK businesses.
Customer service assistant
A 24/7 assistant for a Norwich service business handles routine enquiries, pricing questions and booking requests, only escalating real leads to the front desk.
-71%repeat emails to the team
- 24/7 answers
- Customer service
- Lead escalation
- Email + web
Lead generation assistant
A website assistant greets prospects, asks qualifying questions about budget and timeline, scores the conversation and books discovery calls into the sales calendar.
+38%qualified calls booked
- Lead scoring
- Calendar booking
- CRM handover
- Sales pipeline
Appointment booking assistant
A clinic assistant handles bookings, reschedules, cancellations and a small set of triage questions, with clear escalation paths for urgent cases.
4 minaverage response time
- Appointment booking
- Reschedules
- Triage
- SMS confirmations
Wondering if an AI assistant fits your business?
How we build your AI assistant.
A focused build that ends in a useful assistant, not a dead demo. Read more about our recent work and our wider business software services.
- 01
Discover
We learn your customer questions, your services and the conversations your team handles every week, so the assistant fits the way you work.
- 02
Knowledge
We pull together your real content, FAQs and tone of voice so answers sound like a member of your team, not a generic bot.
- 03
Design
We map the conversation flows, escalation paths and integrations before any training is done, so the build is focused from day one.
- 04
Build & train
We build the assistant, train it on your content and integrate it with your website, inbox, CRM and calendar.
- 05
Launch & improve
We go live, review real conversations weekly and tune answers, fallbacks and handoffs as new patterns emerge for your business.
AI assistant FAQs for UK small business
Straight answers before you book a call about an assistant for your business.
What is a custom AI chatbot?
A custom AI chatbot is a chatbot built and trained specifically for your business, rather than a generic off-the-shelf tool. It uses your real services, pricing, FAQs and tone of voice, sits on the channels your customers already use, and can hand conversations over to a human when needed. For a UK small business, it is the most practical way to get the benefits of AI customer service without losing the personal feel.
Will it sound like a generic AI, or like us?
It sounds like you. We train it on your real services, written content and tone of voice, then tune answers so they read like a member of your team wrote them. The first round catches the obvious questions, and we refine it weekly from real conversations.
Where can the assistant live?
Usually on your website as a chat widget, but we can also deploy it to WhatsApp, Facebook Messenger, email autoresponders and inside your internal staff portal. We recommend the surface that matches how your customers actually reach you.
What happens when it cannot answer?
It is told to say so rather than guess. The customer is offered a clear path to a human through email, a form, booking or live handover, and your team receives the full conversation plus a short summary.
Which AI model do you use, and where is the data?
We pick the right model for the job, but the assistant is wrapped so your content and chat logs are not used to train other people’s models. For UK and EU customers we default to providers with suitable data residency and a clear data processing agreement.
How long does an AI assistant build take?
A focused single-purpose assistant, on one channel with one job, can be live in 3 to 4 weeks. A multi-channel system that books appointments, qualifies leads and integrates with your CRM usually takes 6 to 8 weeks. We scope this before any build starts.
How much does an AI assistant cost?
A focused assistant has a one-off setup plus a monthly plan for hosting, monitoring and ongoing tuning. We confirm the figures after a short discovery of your channels, CRM and booking needs.
Ready to scope your assistant?
Bring the questions your team answers every week. We will help shape the first useful assistant for your business and the roadmap beyond it.
If you are not happy with the build, we will keep working until you are, or refund the launch payment.
Most projects are split 50% to start, 40% at design sign-off, 10% on launch.
