Business products / AI Chatbot
Custom AI chatbot for Norwichand UK small businesses
A trained AI chatbot for your business that handles enquiries, qualifies leads and books appointments on your website, WhatsApp and email, sounding like a member of your team, not like a generic AI.
From £1,950 setup + £149/mo. View pricing
Most projects are split 50% to start, 40% at design sign-off, 10% on launch.

Trained on your business
A custom AI chatbot built for UK small business. Trained on your services, your pricing and your tone of voice. Answers like a member of your team, 24/7.01
Built for UK small business
A custom AI chatbot for the way UK teams actually sell, serve and book.
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Trained on your business
Answers come from your real services, pricing and FAQs, not the open internet.
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Norwich-based studio
A small senior team in Norwich working with businesses across Norfolk and the UK.
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GDPR-aware by default
Your content and chat logs are not used to train other people’s models.
What our custom AI chatbot does
An AI chatbot trained on your business, not the internet.
We build custom AI chatbots that are trained on your real content, sit on the channels your customers already use, and know when to hand a conversation over to a human. The result is a practical AI assistant for business, not a demo that falls over on real questions.
24/7 AI customer service
A custom AI chatbot that gives customers useful answers the moment they ask, even at 11pm on a Sunday, without your team being glued to a chat window.
AI chatbot for lead generation
Asks the right qualifying questions, scores every lead and only passes serious prospects to your sales inbox, ready for a human follow-up.
AI chatbot for appointment booking
Connects to your real calendar, offers real slots and books confirmed appointments directly into the system you already use for your UK small business.
Custom knowledge-base answers
Trained on your services, pricing, FAQs, policies and tone of voice, so the answers feel written by your team, not by a generic AI chatbot.
Internal AI assistant for teams
A private AI chatbot inside your staff portal that answers policy questions, drafts replies and pulls the right document on demand.
Clean handover to humans
Knows when to stop and pass the conversation to a person, with the full chat history and a short summary attached for a painless handover.
AI chatbot examples
Three custom AI chatbots we build for UK businesses.

Example 01
AI customer service chatbot
A 24/7 AI chatbot for a Norwich service business that handles routine enquiries, pricing questions and booking requests, only escalating real leads to the front desk.
Wondering if a custom AI chatbot fits your business?
Build path
How we build your custom AI chatbot.
A custom AI chatbot build that ends in a useful assistant, not a dead demo. Read more about our recent work and our wider business software services.
Discover
We learn your customer questions, your services and the conversations your team handles every week, so the AI chatbot fits the way you work.
Knowledge
We pull together your real content, FAQs and tone of voice so the custom AI chatbot answers like a member of your team, not a generic bot.
Design
We map the conversation flows, escalation paths and integrations before any training is done, so the build is focused from day one.
Build & train
We build the AI chatbot, train it on your content and integrate it with your website, inbox, CRM and calendar.
Launch & improve
We go live, review real conversations weekly and tune answers, fallbacks and handoffs as new patterns emerge for your business.
AI chatbot FAQs for UK small business
Straight answers before you book a call about a custom AI chatbot for your business.
What is a custom AI chatbot?+
A custom AI chatbot is a chatbot built and trained specifically for your business, rather than a generic off-the-shelf tool. It uses your real services, pricing, FAQs and tone of voice, sits on the channels your customers already use, and can hand conversations over to a human when needed. For a UK small business, it is the most practical way to get the benefits of AI customer service without losing the personal feel.
Will the AI chatbot sound like a generic AI, or like us?+
It sounds like you. We train the custom AI chatbot on your real services, written content and tone of voice, and we tune answers so they read like a member of your team wrote them. The first round of training usually catches the obvious questions, then we refine weekly from real conversations.
Where can the AI chatbot live?+
Usually on your website as a chat widget, but we can also deploy a custom AI chatbot to WhatsApp, Facebook Messenger, email autoresponders and inside your internal staff portal. We recommend the surface that matches how your customers actually reach you.
What happens when the AI chatbot cannot answer?+
It is told to say so rather than guess. The customer is offered a clear path to a human (email, form, booking or handover to a live agent), and your team receives the full conversation plus a short summary so the handover is painless.
Which AI model do you use, and where is the data?+
We pick the right model for the job, but the AI chatbot is wrapped so your content and chat logs are not used to train other people’s models. For UK and EU customers we default to providers with UK and EU data residency and a clear data processing agreement.
How long does a custom AI chatbot build take?+
A focused single-purpose AI chatbot (one channel, one job) can be live in 3 to 4 weeks. A multi-channel AI chatbot that books appointments, qualifies leads and integrates with your CRM usually takes 6 to 8 weeks. We will scope this before any build starts.
How much does a custom AI chatbot cost?+
A focused custom AI chatbot starts from £1,950 setup plus £149 per month for hosting, monitoring and ongoing tuning. More complex channels, CRM integrations or booking logic are quoted after discovery.

Custom AI chatbots for business
Ready to scope your custom AI chatbot?
Bring the questions your team answers every week. We will help shape the first useful AI chatbot for your business and the roadmap beyond it.
If you are not happy with the build, we will keep working until you are, or refund the launch payment.
Most projects are split 50% to start, 40% at design sign-off, 10% on launch.
Contact us